Clicky

默认邮件模板

内容提要

  • 邮件 #1: 建立联系、维系客户
  • 邮件 #2: 展示对客户和产品的关注
  • 邮件 #3: 请求客户给予反馈和积极的评论

刚开通时账号是空的,你可能很迷茫、不知从何开始。所以,Rocket Reply团队整理了以下模板,方便您设置第一个自动应答计划。模板是通用的,使用时记得修改文本,以适应自己店铺的实际需要!

邮件 #1:建立联系、维系客户

发送间隔通常来说在下单后第6天发送,保证客户接收这封邮件时已经收到货物了。

目的:保证客户顺利收到了产品;假如出现产品破损或包装错误的情况,能第一时间与客户取得联系,避免他们直接留差评。

附加价值:将这视为解答客户疑问的机会,并引导客户正确使用产品,甚至可以在附件里放上一些“电子赠品”。

邮件 #1 通用模板

标题:Have You Received Your [+ProductTitle+] Yet?

Hey [+BuyerName+],

We just wanted to follow up on your recent order of [+ProductTitle+] from us. You should have received it by now but if you haven’t there is a link at the bottom of this email where you can check your order status and get support.

We would like to share some frequently asked questions with you that we’ve received about [+ProductTitle+].

If you do have any questions, please do not hesitate to reply to this email.

If you still have not received your product yet, please contact Amazon using the following link as they handle all our shipping for us so we can offer you the best service.

http://www.amazon.com/gp/help/customer/display.html?nodeId=518316

Alternatively, you can reply to this email and we will help you.

Thanks,

Your Name
Customer Service Manager
[+CompanyName+] – Amazon

邮件 #2:展示对客户和产品的关注

发送间隔:通常在下单后第11天发送这封邮件,在这个时间点客户已经开始使用产品了。

目的:询问客户是否已使用产品、使用体验如何,展示对用户体验的重视。

附加价值:借此机会提供更深度的使用建议,例如怎样能最大化发挥产品的价值。记住,每次发邮件给客户时,都要提供价值,以免邮件看起来空洞无物。

鼓励行动:询问客户对订单、发货过程的反馈(feedback),借此增加更多店铺和产品评分。

邮件 #2 通用模板

标题:How Are You Enjoying Your [+ProductTitle+]?

Hi [+BuyerName+],

You should have received your [+ProductTitle+] last week, and we were wondering how it was working out for you?

At [+CompanyName+] we stand by our products completely, and we wanted to follow up with you to ensure your complete satisfaction.

If you have any questions or concerns, please do not hesitate to contact us, we’d love to hear from you.

If you have not already left seller feedback on how our customer service and delivery has been, it would be appreciated if you would do that. You can leave feedback here:

http://www.amazon.com/gp/feedback/leave-customer-feedback.html/?pageSize=1&order=[+OrderNumber+]

Thanks,

Your Name
Customer Service Manager
[+CompanyName+] – Amazon

邮件 #3:请求客户给予反馈和积极的评论

发送间隔:通常在下单后第16天发送这封邮件,这个时候客户已经使用产品一段时间了,并可能有问题想跟你沟通。

目的:这封邮件的主要目的是,触及客户,并设法让他们留下一个正面的产品评论。

鼓励行动:关于如何最好地请求到店铺评分和评论,有两个方法:

  • 方法一,设置一封自动索要评论的邮件。
    • 这样很方便、直接,但是万一对方不喜欢你的产品,也可能直接给你留一个差评。
  • 方法二,可以让对方直接将反馈回复在邮件中。
    • 如果对方回复了一个好评,你可以在回复邮件问对方是否能将评论发在产品评论里。这样的话,你就避免了很多差评。

**注意**:我们建议使用方法二。实践证明,方法二能够更多地鼓励好评,并降低获得差评的风险。但是,决定权在你,选择适合自己的方法即可。

邮件 #3 通用模板

标题:About Your [+ProductTitle+] Order

Hi [+BuyerName+],

You have now had your [+ProductTitle+] for about three weeks, and I just wanted to check in with you.

At [+CompanyName+], we are committed to guaranteeing your satisfaction 100% and really take your feedback to heart.

We hope you have enjoyed the information we sent you and are happy with your purchase?

We would really love to hear back from you and find out if our product has met or exceeded your expectations. If you could please find a few minutes to reply to this email and let us know what you think about [+ProductTitle+], we would be very grateful.

Many thanks,

Your Name
Customer Service Manager
[+CompanyName+] – Amazon